Did you know anything about any Customer Success Platform?
Let’s get some insights and definitions first!
Managing the relationship between a vendor and the customers is the responsibility of the Customer success function which goal is to make the customer as successful as possible, and in turn, improves the customer lifetime value (CLTV) for the company.
Customer Success Software
A customer success software is used by most businesses to make sure, through interactions with the company, that customers achieve the outcome that companies anticipate them to reach as they use the product. This customer management software uses detailed analysis of past behavior to create a “health score” to predict future satisfaction of the customers, allowing companies to systematically grow an established customer base, identify any red flags, and increase customer retention rates. These products are used by customer success and sales teams, optimizing customer relationships. Customer success is very important to preserve and expand revenue, as well as boosting customer support, and maintaining corporate profitability and exponential growth. Customer success software or platforms often integrate with CRM, support desk, and social media management tools.
Customer Relationship Management (CRM)
Customer relationship management (CRM) is a technology to manage all your company’s relationships and interactions with customers and potential customers. it has a simple goal: improving business relationships. A CRM system helps companies stay connected to customers, optimize processes, and increase sales.
So it means that when people talk about CRM, they are generally referring to a CRM system, as a tool which helps managing contacts, sales and productivity.
It helps you focus on your relationships with individual people and your company, including customers, service users, colleagues, or suppliers; finding new customers, winning their business, and providing support and additional services throughout this relationship.
A lot of companies use Sales force CRM to grow their businesses by strengthening customer relationships as it helps companies understand their customers’ needs and solve their problems by improving the management of customer information and interactions — all on a single platform that’s always accessible from any desktop or device.
Customer Success Platforms play an essential role on this management, as normally they integrate everything you need in just one place, cloud based and accessible whenever you want.
UserIQ is the clearest example of what I am talking about. Their aim is for you to develop an immediate understanding from day one to enjoy better retention, advocacy and revenue opportunities in the long run with your customers.
They provide great and easy to understand analytics which allow you track and scale your business the best way and also tools for customers to feel listened and remember.
It is important the platform integrates everything you need in a simple, but yet advanced and effective way, so your business can grow. It is also important to mention this smart business software helps you identify your customers’ behavior in order to provide a better service.
You can check some of the UserIQ case studies and testimonials here:
UserIQ got the LEADER badge on the g2Crowd site. You can check by yourself here:
Check out their site and any question you have will be promptly solved!
Enjoy your company growth with the best tools!